INSIGHTS

Note: The following is the first part of a two-part essay adapted from the closing keynote address at the EDHEC Business School 2017...

The iPhone is ubiquitous today, with its touchscreen and other features now second nature for any smartphone user. But it wasn’t always...

Soccer fans know England’s 2001-2010 national team as one that never quite lived up to its potential. Dubbed a “Golden Generation”—a...

Social media is a daily staple for most people. It is less common to log on and find a post from Vladimir Lenin lamenting “the ridiculous...

Earlier this month, Harvard University hosted a conference on the historical connections between universities and slavery. This capped a...

In the early 2000s, Lego veered toward bankruptcy. As the Danish company sought to keep pace with the way children live and play, it...

Budweiser’s Super Bowl commercial, “Born the Hard Way," celebrates Anheuser-Busch co-founder, Adolphus Busch, a German immigrant, and his...

How organizations tell their stories is undergoing a revolution. As recently as a decade ago, organizations seeking to build their brand...

Academic historians call it “path dependency”: when great organizations become trapped by an accumulated series of choices and events...